Lotta Chai

Right on schedule, Racked has the scoop before anyone else concerning Target's latest GO! collaboration. Next up is Richard Chai, the boy wonder who won the industry over with his minimalist, casual clothes. Target has tapped him for an early fall collection, and there are several fetching looks in the mix. Of course, the significantly lowered price point means that the clothes lack the handmade details and luxe fabrics that characterize his eponymous collections, but his point of view definitely comes across, especially in the geometric touches and narrow but playful color palette. And nothing strays from the wearability directive. My favorite looks are definitely 7, 12, and 17.